Personal Brand

Overview:

This learning experience was a facilitator-led workshop that guided the learners with activities to identify their communication style, name strengths and skills, and amplify strengths and skills in developing their personal brand. 

Role:

I was a co-collaborator, researcher, and developer.

Stakeholder’s Problem:

The regional leadership of this company organization needed workshops for emerging technical design leaders to hone their personal brand for professional growth and improved team collaboration.

Structure:

I designed and developed activities, self-assessments, and journal prompts for reflecting and identifying skills, strengths, and energizing versus draining work. Activities also encouraged collaboration as the learners used a guessing game and built a meme to communicate their brand.  Follow-up activities included an internal site where the learners curated resource libraries based on the four communication styles that learners would be sorted into.

This was a live facilitated workshop, with in-office activities designed to help participants connect to one another by acting as focus groups for one another in developing their brand and elevator pitches.

Research and Development:

I researched articles about personal brands, communication styles, and personality tests.  For the activities, I drew on my experience as an art instructor. I wanted the activities to be hands-on and experiential as possible, even if used in a virtual setting. I used the flipped classroom model by assigning the learners responsibilities to research and share facts about their communication style.